What Has Changed For Supplement Makers in 2024
Feb 28, 2024
What Has Changed For Supplement Makers in 2024
As we enter 2024, the dietary supplement industry faces a changing landscape marked by evolving regulations, shifting consumer preferences, and technological advancements. Manufacturers are navigating these waters with a keen eye on quality, transparency, and consumer trust. Here's a look at five key changes shaping the industry in 2024.
1. Amazon's Dominance and Quality Assurance
With its colossal user base of 167 million Americans, Amazon is not just a marketplace but a benchmark for quality. The e-commerce giant now demands a rigorous review of dietary supplement quality that includes: Certificates of Analysis for label claims and ingredients, verification of GMP compliance, and screening for banned substances in categories like sports nutrition, weight loss and weight management, and sexual enhancement. Certification in the BSCG Certified Drug Free program satisfies Amazon’s requirements as well. Aligning with a third-party certification party streamlines the onboarding process to Amazon and fortifies brand loyalty by ensuring supplements meet the highest standards
2. Inflation and the Quest for Quality
The winds of inflation are not sparing the supplement industry. As prices for supplies soar, so does the consumers' quest for top-notch quality. In these times of financial uncertainty, reputation, and third-party certification are more than a mark of excellence; they're a testament to your commitment to superior products. Our annual BSCG Certified Quality program reassures consumers that your supplements stand out in purity, potency, and quality. Surveys have shown consumers are willing to pay more for products they view as more transparent.
3. The Complex Landscape of CBD
The CBD market continues to flourish, yet it continues to navigate a maze of regulatory complexities that vary by state and country. In the military CBD products are still prohibited. For first responders and athletes and other who are drug tested, the stakes are high - a positive test from a product that contains too much THC can derail a career. A lack of regulations means that CBD product quality can vary widely. The BSCG Certified CBD program makes products stand out by testing every batch for CBD claims, THC, and other banned substances with surveillance screening for environmental contaminants.
4. The Rise of Conscious Consumption
Today's consumers are discerning; they demand products that align with their values. Their checklist is comprehensive, from allergen-free and non-GMO to devoid of environmental contaminants, heavy metals, and pesticides. Tick these boxes, and your products will stand tall in a market where every ingredient and claim is scrutinized.
5. Addressing the Crisis of Trust
In an era where trust in traditional institutions is waning, supplements are not immune to consumer skepticism. In this climate, the reputation of your brand is paramount. If you want a high-quality reputation, screening for banned substances and conducting annual label claim checks and compliance audits for GMP is a good idea. This comprehensive approach is vital to building and sustaining consumer confidence. BSCG third-party certification delivers trust that your brand can lean on and showcase.
The complexities of 2024 underscore the importance of adaptability, unwavering commitment to quality, and the relentless pursuit of earning consumer trust. In an industry where excellence is not just expected but demanded, demonstrating product quality through third-party certification is not just a choice; it's a strategic imperative for success and sustainability that makes your products standout in today’s market.
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